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Identity Cloud

Create seamless and secure customer experiences.

Privacy, Protection, and Performance

Provide your customers with an exceptional user experience during the creation, use, and management of personal accounts with Akamai Identity Cloud.

  • Highly scalable: Identity Cloud is a software as a service (SaaS)–based solution that can handle hundreds of millions of identities.
  • Backend functionality: You can manage and monitor accounts, and store, analyze, and report on customer profile data.
  • Global compliance: It works across apps and connected devices to unify and protect identity data to meet regulatory requirements.

How Identity Cloud Works

Customize

Customize

The user-facing experience is fully customizable — from log-in methods to branding to the journey to meet your business requirements.

Integrate

Integrate

Webhooks, Integration Bus, secure APIs, and the console allow for easy integration with your existing tech tools and third-party apps and APIs.

Secure

Secure

Client reputation, scoped access, strong data encryption, and account security measures keep you and your users secure.

Manage

Manage

User accounts, security, and analytics can be actively monitored via webhooks, reports, logs, and dashboards.

Effortless UX. Secure data. For high-volume consumer brands.

Deliver a seamless, personalized experience

Reduce friction every time your customers register, authenticate, or sign in

Build trust and empower through consent

Make it easy for customers to control their accounts from the start, from any device

Drive compliance by protecting data

Secure data with strong encryption, authentication, and scoped access control

Features

  • Scalability to manage millions of identities worldwide with complex use cases and usage spikes
  • Strong data protection to secure accounts with encryption and various authentication methods
  • Single sign-on (SSO) enabled login
  • Storage of customer data that is compliant with GDPR, CCPA, PIPEDA and other regulations
  • Integration with data analytics provide real-time customer activity data
  • Capitalize on opportune moments to collect data about your customers — and drive conversion

Frequently Asked Questions (FAQ)

Akamai Identity Cloud securely stores all related customer data in a way designed to comply with data protection and privacy regulations. Identity Cloud offers a fast solution to support compliance with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Personal Information Protection and Electronic Documents Act (PIPEDA), and other regional consumer data regulations. In addition, Identity Cloud includes customer preference management, fine-grained access controls to consumer data, and centralized management of data consumption by downstream systems. Customers can also view and edit certain preferences within their accounts.

Identity Cloud supports webhooks for easy integration into the existing landscape of all major digital and web analytics solutions, marketing automation systems, email and CMS providers, CDPs, MDMs, CRMs, programmatic tools, and commerce and social platforms. Akamai’s focus and further investment in making it even easier to integrate Identity Cloud into existing systems enables organizations to accelerate digital transformation and improve customer experiences and engagement.

Identity Cloud protects customer accounts against abuse with strong user authentication methods, including federated login, traditional login, two-factor authentication, and one-time password (OTP) authentication.

Identity Cloud provides scoped access control for data and applications. This specifically designed capability is unique in the industry and allows control access down to the level of user record fields, by role and/or attribute. This reduces risks of customer data exposure and provides an unsurpassed level of data security.

Identity Cloud has an extensive information security architecture, which is independently audited every year to ensure the proper data controls are in place. Data is encrypted at rest and access to data is granted via API keys that are limited in scope by features and attributes to ensure least-privilege access.

CIAM Use Cases

Learn more about how our customer identity access management (CIAM) solution, Identity Cloud, works with data and privacy regulations to protect customer data and apps and ensure global availability.

Comply with data and privacy regulations

Comply with data and privacy regulations

The Identity Cloud platform puts your users in control of their personal information with out-of-the-box consent settings and an editable profile. The platform provides the tools to collect, store, and update user information using industry standard protocols for authentication. You’ll be ready for any audit with searchable logs that detail every user, administrator, or system change to your customer’s data.

Protect customer data and your applications

Protect customer data and your applications

By storing your user’s information inside the Akamai Identity Cloud’s data repository, you can have peace of mind knowing that only industry-recommended encryption and security measures are being applied to that data. You will instantly gain access to all the latest security features of the data repository, with no need to update your back-end applications or spend precious DevOps engineering hours. The Identity Cloud CIAM platform is constantly measured against the broadest set of independent certifications in the industry (GDPR, SOC 2 TYPE 2, CCPA, HIPAA/HITECH).

Ensure app performance and availability

Ensure app performance and availability

Today’s companies need to be ready for their consumer audience to grow at a moment's notice. After all, the last thing you want to think about when user engagement is at its highest is whether your user database and website login can scale to meet a surge in demand. Akamai Identity Cloud frequently scales to hundreds of millions of users with no performance degradation. You will instantly gain the benefits of global availability and a 99.95% service-level agreement. And seamless omnichannel customer journeys across web, mobile, and the Internet of Things will ensure your users have consistent experiences with your brand.

Solution Brief

CIAM vs. IAM: Why Traditional IAM Should Not Be Used for Customers

Clear up the all-too-common misconception that conflates the technology behind two distinct types of identity management

White Paper

The Business Case for Single Customer View

Explore what a unified brand experience can do for your business: build customer trust, engagement, and ROI

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