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Brand Protector

Stop brand impersonations before they start.

Prevent end-user harm and business losses

Akamai Brand Protector is a single solution that can detect and mitigate targeted brand impersonation attacks, including fake websites, phishing attempts, social media impersonations, and rogue apps. Security teams rely on Brand Protector to detect and mitigate credential harvesting, in addition to protecting the organization's customers from fraud. Brand Protector addresses these growing cybersecurity challenges with a four-step approach: intelligence, detection, visibility, and mitigation.

How Brand Protector Works

Analyze

Analyze

Powered by Akamai Connected Cloud, more than 788 TB of web traffic is analyzed per day to create a proprietary data feed.

Detect

Detect

Proprietary and secondary feeds are combined with AI analysis to quickly detect impersonation and phishing sites.

Alert

Alert

A single dashboard gives you an instant understanding of active threats along with threat analysis, severity, and details.

Mitigate

Mitigate

Integrated services allow your team to issue a takedown request or issue a safe browsing alert.

Quickly detect and disrupt brand impersonation attempts

Personalized visibility

Dedicated intel collection for your brand, products, and associated elements

Accuracy against scams

Speedy detection that often delivers alerts on the first visit while minimizing false positives

Resource friendly

Real-time insights and remediation initiation in just minutes a day with actionable data summaries.

Akamai Infographic: The State of Brand Impersonation

The State of Brand Impersonation

Brand impersonation is a growing problem for organizations. Explore the state of brand impersonation: the most-targeted verticals, the most active times and places, and financial impact.

Features

  • Dedicated intel is collected for your brand, products, and associated elements
  • Fraudulent sites are often detected on first request
  • Social Media Monitoring and Rogue App Detection are now available
  • Detections are delivered with accuracy and speed
  • Actionable insights with summarized risk scoring are provided in a single detection screen
  • Integrated mitigation is executed and tracked in just clicks

 

Frequently Asked Questions (FAQ)

Although a number of takedown requests and Safe Browsing alerts are included in Akamai Brand Protector every month, you are not required to use them. You can use your own takedown methods and leverage the detection analysis and evidence Brand Protector provides.

Akamai Brand Protector solves this common frustration in two ways. First, due to our proprietary intelligence feed and heuristic analysis, Brand Protector provides faster time to detection and fewer false positives, which lowers the overall number of alerts. Second, your team can view all detections in a single glance as they are scored by severity and the team can provide an impact score to determine how many of your customers may be affected.

Brand Protector processes new data once an hour and updates all groups with the latest events, ensuring that you can quickly act on any brand impersonation attempts.

Use Cases

Detect phishing sites in the wild

Detect phishing sites in the wild

Phishing attacks have been around since the earliest days of our connected world. Today, phishing campaigns are delivered on an industrial scale, using techniques that make it significantly harder for your customers to determine if a communication is genuine or fake. Despite the modernization of attacks, the key motivation for the cybercriminals remains the same — to trick your customers into handing over valuable information. Akamai solves the problem by coupling our proprietary intel feed with leading third-party feeds to alert your organization of planned and emerging phishing campaigns with speed and accuracy. You can protect your customer relationships by initiating takedowns directly in the customer portal.

Find fake stores and safeguard your reseller ecosystem

Find impersonator sites

False storefront operations can have many motivations. Whether the threat actors that launched the site intend to sell fake goods, accept payment without fulfillment, or steal sensitive data, the outcome remains the same. Interactions with fake versions of your brand and products deteriorate customer trust and reduce revenue. Control your reseller ecosystem and stop knockoff sales with Brand Protector’s speedy detections. Plus, the integrated takedown and site alert capabilities can disrupt attacks to prevent monetization of your brand and minimize attacker motivation.

Kill the kill chain on social media and in app stores

Safeguard your reseller ecosystem

Every brand impersonation you detect and disrupt can kill the attacker’s kill chain. Mitigating brand impersonations can stop credential harvesting and prevent account abuse. Brand Protector uses Akamai’s proprietary global traffic data to detect fraudulent sites — and now Brand Protector monitors social media networks and app marketplaces too. The combination of first- and third-party data feeds gives Brand Protector extensive visibility with which to protect your brand. Early detection and integrated mitigation of impersonations can help eliminate future attacks at scale.

Have questions?

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