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Akamai Content Protector

Content Protector

Stop persistent scrapers with tailored detections. Protect your web content and revenue potential.

Don’t let scrapers steal your content and lower your conversion rates

Stop persistent scrapers from stealing content that can be used for malicious purposes like competitive intelligence/espionage, inventory manipulation, site performance degradation, and counterfeiting. Protect your intellectual property, your reputation, and your revenue potential with specialized detections.

See product brief

Bring Security into the Front Office

Stop competitors from using your own content to harm you

Stop the automated content scraping that lets your competitors undercut your sales.

Improve conversion rates

Remove the scraper bots that are slowing down your site and apps, give customers a smoother experience, and improve sales.

Mitigate counterfeiting of your content and goods

Stop the relentless scraping attacks by counterfeiters that impact your reputation and your SEO rankings.

How Content Protector works

Detect

Detect

Content Protector uses machine learning to tailor its detection to identify and stop scrapers.

Differentiate

Differentiate

User behaviors and interactions are evaluated to differentiate humans from sophisticated bots.

Classify

Classify

Traffic risks are classified into low, medium, and high categories to inform the response.

Respond

Respond

A set of actions is designed to respond appropriately based on the risk classification and your organization’s goals.

Thumbnail for Scraping Away Your Bottom Line: How Web Scrapers Impact Ecommerce
State of the Internet/Security

Scraping Away Your Bottom Line: How Web Scrapers Impact Ecommerce

Learn about web scraping and its impacts on ecommerce sites, and how to protect against the negative impacts with a bot defense.

Download report

Features

  • Detections: A set of machine learning–powered detection methods assesses the data collected on both the client and server sides
  • Protocol-level assessment: Protocol fingerprinting evaluates how the client establishes the connection with the server
  • Application-level assessment: Evaluates if the client can run some business logic written in JavaScript
  • User interaction: Metrics evaluate how a human interacts with the client through standard peripherals like a touch screen, keyboard, and mouse
  • User behavior: Analyzes the user journey through the website to better find anomalous behaviors
  • Headless browser detection: Custom JavaScript looks for indicators left behind by headless browsers, even when running in stealth mode
  • Risk classification: A deterministic and actionable low-, medium-, or high-risk classification of the traffic based on the anomalies found during the evaluation of requests 
  • Response actions: A set of response strategies, including the simple monitor-and-deny action and more advanced techniques such as a tarpit, which purposely delays incoming connections, or various other types of challenge actions

Frequently Asked Questions (FAQ)

Traditional approaches, like CAPTCHA, and cybersecurity tactics, such as web application firewalls (WAFs), are no longer sufficient. Bot operators have become specialists. Specialization means more difficult detection as each operator group can focus on one part of the bot, like telemetry, then chain those pieces together to make a specialized bot for each unique use case. Bots now are tooled and developed differently based on their use case — and that requires different detections for each kind of specialized bot.

Content scrapers have become much more sophisticated since 2020. The profit potential for attackers during and after the COVID-19 pandemic increased dramatically because of supply chain shocks and shortages. Many items became highly sought after; for example, vaccines were hard to come by during the early part of the pandemic and airline tickets and hotel reservations were prized once travel normalized again. Although scraper bots used to be relatively easy to detect, they’ve become more sophisticated, evasive, and persistent.

There are two big concerns: the sheer amount of content being taken, and the uses of that content after it’s been scraped. One, while you may choose to make a significant amount of content available publicly on your web pages, there’s a significant difference between a consumer looking up how much your product costs on your digital commerce site and your competitor scraping your entire product catalog to make sure their prices are always just a little lower than yours. Two, aside from competitive reasons, there are many ways scraped content can be used to harm you. For example, counterfeiters must make their fake goods look as realistic as possible, and they can use your product pictures, product descriptions, logo, etc., to do so.

Content Protector Use Cases

Content Protector’s scraping protection mitigates persistent scrapers and the harm they can cause your business.

Site performance degradation

Site performance degradation

Scrapers run continuously until stopped, so these bots increase server and delivery costs as organizations serve unwanted bot traffic and provide impaired user experiences, like slower site and app performance. Stopping scrapers means higher conversion rates, happier consumers, and reduced IT costs.

Competitive intelligence

Competitive intelligence/espionage

Competitors scrape your content to use information against you — undercutting prices and making changes to their offers. By stopping evasive scrapers, you reduce pricing pressure and save sales from being lost to competitor undercutting.

Inventory manipulation

Inventory manipulation/scalping/scraping

Scalpers ping targeted sites constantly to find available hot products and then add them to carts, making those products unavailable for real customers. This is also the first step in more complex inventory hoarding attacks. Removing scalpers means happy customers who can access the desired goods, as well as increased revenue from upsell opportunities when consumers add additional products to their carts once they’ve secured the coveted item.

Counterfeit goods

Counterfeit goods

Counterfeiters use scraped content to make fake sites, product catalogs, and even information inserts to trick customers into thinking they’re buying legitimate goods instead of counterfeits. Retain revenue meant for you and defend your brand reputation as you protect customers from poor-quality fakes and the belief that they’re buying legitimate goods from the original seller.

Media site scraping and reposting

Media site scraping and reposting

Attackers can scrape news articles, blogs, and other website content and place it on their own sites, causing the original organization to lose visitors. And since advertising rates and search result placements are often based on site visitor numbers/audience, fewer visitors means you get less money from your advertising or lower SEO rankings. Protect or increase ad revenue and keep your intended audience and visitors on your site by stopping web scraping.

Site metrics pollution

Site metrics pollution

Undetected bot attacks severely skew key metrics like site conversion that business teams rely on to make investment decisions about product strategy and marketing campaigns. Ensure accurate metrics so you can make better investment decisions and drive revenue.

Content Protector Demo

We’ll walk you through a scraping attack simulation, so you can experience firsthand how Content Protector:

  • Leverages artificial intelligence to detect suspicious behavior and catch an attack in progress
  • Gives you the most accurate and self-tuning assessment of your bot traffic
  • Provides many nuanced responses so you can stop bots — without tipping off the bad guys

Schedule your demo in two easy steps:

  1. Submit the form
  2. Book a time with our team

 

 

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