Social Media Monitoring and Rogue App Detection in Akamai Brand Protector
In today’s digital-first world, brand security is paramount. Global businesses face constant threats from counterfeit products and brand impersonation.
Since its launch in April 2023, Akamai Brand Protector has been safeguarding digital presences with virtually unparalleled efficiency.
Now, our customers can extend their brand protection to social media networks and app marketplaces with the launch of our new Social Media Monitoring and Rogue App Detection capabilities on Brand Protector.
What is Akamai Brand Protector?
Akamai Brand Protector is an intelligence-rich solution designed to defend businesses against a variety of online threats, including phishing, counterfeit goods, and unauthorized sales channels. It's an essential tool for any global company that’s looking to protect its brand integrity online and protect customers from fraud.
By continuously monitoring online activity, Brand Protector quickly alerts businesses to potential threats, enabling them to take swift action to safeguard their reputation and revenue.
Stop deep security issues before they start
In the age of rapid information exchange, a brand’s reputation can be compromised within moments. For global businesses, this means the stakes are higher than ever. A compromised brand image can lead to decreased consumer trust, lost revenue, and a tarnished reputation that may take years to rebuild.
Brand Protector not only helps secure the digital environment to allow brands to thrive, but it also alerts security teams to larger scale attacks that are in the works. By disrupting a phishing attack or impersonation attempt, Brand Protector stops credential harvesting and the development of deep security issues like account takeover or account abuse.
Introducing Social Media Monitoring
A new enhancement to Brand Protector — Social Media Monitoring — is specifically designed to detect and address brand impersonation on social media platforms.
Social media is a double-edged sword: It's both a powerful tool for brand promotion and a playground for impersonators. These impersonators can damage a brand’s reputation, mislead customers, and even cause revenue loss. Our new Social Media Monitoring capability combats these harmful effects via:
Continuous monitoring: Scanning popular social media platforms 24/7 for instances of brand impersonation
Near real-time alerts: Providing rapid notifications when potential impersonation is detected, enabling immediate response
Detailed reporting: Offering in-depth insights into the nature of the impersonation for informed decision-making
Introducing Rogue App Detection
Rogue apps are a critical threat that can lead to credential harvesting and account abuse, but can also be used to inject malware.
Brand Protector customers can now add Rogue App Detection for around-the-clock monitoring of legitimate app marketplaces (e.g., the Apple App Store and the Google Play Store) as well as unofficial platforms, which have more lenient publication processes.
Detection of these rogue apps can prevent them from impersonating an organization’s brand to steal credit card numbers and other personally identifiable information.
The capabilities and features of Akamai Brand Protector's new Social Media Monitoring and Rogue App Detection
Improving security operation and protection
Akamai's update to Brand Protector with the new Social Media Monitoring and Rogue App Detection capabilities reflects our commitment to improving our customers’ security operations and protections. These enhancements are a step forward in offering easy and effective solutions for brand protection — and customer fraud protection — in the digital age.
Learn more
Learn more about Brand Protector’s latest capabilities to detect and mitigate impersonations.