How eclicktech Dramatically Reduced IT Costs

As Chinese enterprises seek to expand their brand reach and sales in overseas markets, they need a range of advertising services that address local policies and regulations while delivering an impactful ROI. Satisfying client expectations means that eclicktech must display advertisements in 100 milliseconds or less. According to Hunk Qin Peng, eclicktech’s technical leader, “100 milliseconds is a nonnegotiable in the advertising industry. If we exceed that time, the opportunity to bid on and display advertisements is lost.”

Needing to ensure its China-based infrastructure could satisfy these requirements, eclicktech relied on a multicloud strategy to deliver its platform and digital services. However, it did not anticipate the impact of AI on its costs. 

“With the rise of AI in 2023, more of our clients created AI-driven images and videos in real time, which was compute intensive for us to process.” As expenses rose, the company decided to find a new cloud partner as a cost-cutting measure.

While evaluating potential partners, eclicktech prioritized three criteria: global presence and resources, network reliability, and cost savings. “Akamai addressed all our requirements,” said Qin Peng.

The transition to Akamai proved seamless. “The Akamai team helped us throughout the cloud migration process, which went quickly,” he continued.

eclicktech realized two key cost reductions. “After migrating from other cloud providers, our overall traffic cost dropped 60%–70%, and overall computing costs decreased 20%. Plus, our platform reliability improved,” explained Qin Peng.

Today, elicktech processes about 200 billion advertising requests per day and estimates it could serve 1 trillion to 1.5 trillion ad display requests by 2030. With a vision to become the world’s largest third-party advertising company, eclicktech is hopeful that the Akamai partnership will be key for achieving scale and meeting growth goals. “As we process more AI inference and other computing on edge nodes and take advantage of more technology to support our traffic growth, we believe Akamai can support us,” concluded Qin Peng.

As an intelligent marketing service provider, eclicktech adheres to its vision “Flatten the world with technology,” providing global marketing services and helping clients achieve users, promote their brand awareness, and realize commercial monetization. With its excellent service ability and good reputation in the industry, the company has accumulated diversified internet media resources and high-quality advertiser customer resources. In terms of internet media resources, the company has established stable and close cooperative relations with global media or their agents, including Google, Facebook, Ocean Engine, Kuaishou, Apple Ads, Twitter, Pinterest, Microsoft, etc.; in terms of advertisers, the company has won the trust of Alibaba, Tencent, NetEase, ByteDance, Kuaishou, iQIYI, and other well-known enterprises. The Xi’an-based company has established its subsidiaries in Beijing, Shanghai, Shenzhen, Hong Kong, USA, India, Germany, Japan, and South Korea.