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India - Bangalore | May 25, 2016
Hotstar, India’s largest premium video streaming platform and Akamai Technologies, Inc. (NASDAQ: AKAM), a global leader in content delivery network (CDN) services, today announced the renewal of their partnership to support Hotstar in delivering live sports content and the expected surge in viewership with the help of Akamai’s Intelligent Platform.
Since its launch in February 2015, Hotstar has seen a dramatic growth in viewership on the back of 65 million downloads and a content portfolio that covers local and international drama, movies and sports. Live sports in particular has seen a huge surge in viewership on Hotstar, especially as audiences turn to mobile as the primary screen for cricket updates and streaming. The partnership between Hotstar and Akamai plans for an expected surge in viewership over the next 18 months, especially in light of the 2016 ICC World Twenty20 tournament in India, which saw a peak of 1.55 million concurrent video streams, and an average concurrency close to 350,000. The peak traffic for this event almost doubled from 655 Gbps in 2015 to 1.3 Tbps this year, highlighting the growing demand for live streaming online, across devices.
Star, a customer of Akamai since 2006, and Hotstar, an Akamai customer since its launch in February 2015, delivered more than 23 million hours of live sporting video over the course of the T20 World Cup, with the help of Akamai’s Media Delivery Solutions. The two companies are currently working to deliver the 2016 season of the Indian Premier League, which has also seen a surge in viewership over the last 2 years.
“The Internet has become an important source for accessing global sporting events, and Akamai has consistently helped deliver events of scale around the world. Hotstar is a valued partner for Akamai and one that is consistently setting new benchmarks in video streaming and live sports consumption in particular. We are extremely proud of this successful partnership,” said Parimal Pandya, Vice President, Media, APJ, Akamai Technologies.
“Since the launch of Hotstar in February 2015, we have seen a 10x increase in online viewership for sporting events. Planning for concurrency in live sports is a big part of delivering an outstanding uninterrupted experience for our users and Akamai has been an instrumental partner in helping us scale numbers that are very rarely seen online globally,” said Ajit Mohan, CEO, Hotstar.
As Hotstar continues to develop and bring to market world class events, including movie premieres and live sports such as the ongoing Indian Premier League and the upcoming 2016 Summer Olympics in Rio, the two companies are working together to introduce new features and innovations on the video streaming front.
About Hotstar
Hotstar is India’s largest premium streaming platform with more than 85,000 hours of drama and movies in 8 languages, and coverage of every major global sporting event. Launched in February 2015, it has been downloaded by more than 65 million users and has attracted followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms.
About Akamai
Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense-in-depth to safeguard enterprise data and applications everywhere. Akamai’s full-stack cloud computing solutions deliver performance and affordability on the world’s most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.