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Blog

Black Friday Web Traffic Up Over 2020

Chris Nicholson

Written by

Chris Nicholson

November 29, 2021

Chris Nicholson

Written by

Chris Nicholson

Chris Nicholson is a senior public relations manager at Akamai, where he leads PR efforts for the company's Media & Entertainment industry business. He's been on the technology side of the M&E; industry for more than 15 years, first as a trade journalist and then in several corporate communications, public relations and marketing roles with organizations including the National Association of Broadcasters, SeaChange International and most recently, Brightcove.

Online retail traffic that Akamai delivered during Black Friday was up 2% globally compared to Black Friday 2020 and 14% compared to average Friday retail traffic. The modest year-over-year increase can be attributed to the significant rise in 2020 traffic due to COVID-19–related lockdowns and restrictions that kept many shoppers out of physical stores. 

We plan to share additional insights and analysis in the coming days.

Chris Nicholson

Written by

Chris Nicholson

November 29, 2021

Chris Nicholson

Written by

Chris Nicholson

Chris Nicholson is a senior public relations manager at Akamai, where he leads PR efforts for the company's Media & Entertainment industry business. He's been on the technology side of the M&E; industry for more than 15 years, first as a trade journalist and then in several corporate communications, public relations and marketing roles with organizations including the National Association of Broadcasters, SeaChange International and most recently, Brightcove.

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